Novellus Breeding, founded in 2014, breeds unique hybrid, open pollinated, and vegetative-propagated ornamental bedding plants.  Our core business is the development of innovative cultivars for their global distribution and marketing under licensing or ownership transfer agreements.

​

Our breeding programs are led by Xenia Cascante, backed by an outstanding 30-year breeding career recognized with renowned awards including Fleuroselect Gold Medal and Quality Mark, British Bedding Plant of The Year, Flora Star Elite Award, and All America Selection.